Monitors competitors activities and assists in marketing intelligence
• Refers sales leads to appropriate personnel within the InterContinental Hotels Group
• Sells to new, existing, and prospective customers considering goals set forth in the sales strategy, negotiating an optimum rate for the benefit of the business
• Services existing business through management of account bases
• Sell all facets of the hotel
• Manage the corporate head office and the preferred hotel history for that company
• Develop and maintain a regular pattern of sales calls, meeting with principals of the target market
• Provides direction on, and conducts market research and analysis
• Develops and maintains contact with business generators, meeting and convention planners, visitors/convention bureau, travel agents, tour operators, airlines, corporate accounts, Government Departments, and other producers closely allied to Hotel business