- Accountable for the achievement of the area sales growth targets by category

- Achieve the core distribution (listing of new Stock Keeping Unit (SKU)), picture of success targets and the agreed visibility and other elements in the Business Development Agreement (BDA)

- Develop a strong relationship with the customer and initiate negotiation of the contract (visibility, shelve space, promotions and implementations)

- Organize field visits on a daily basis and follow up with stores in the assigned area to ensure availability of products

- Report market intelligence (sales analysis, monthly initiative implementations, competitor activities, launches, customer plans, and shopper profiles) to sales management

- Ensure that the promotional plan is implemented effectively and efficiently in store in the assigned area(s)

- Ensure on shelf availability of all products based on core distribution by communicating with the merchandiser and following up with store visits.