• Use research tools and data to analyse target audience and products. Develop knowledge of research tools such as GWI, brand pulse... etc to understand the business.

• Expertly developing and evaluating RFPs, making smart vehicle list recommendations and producing media plans.

• In-depth knowledge of advertising products, formats, channels and always up to date on any new products in market.

• Developing close working relationships with vendors, as well as managing cross-departmental issues/questions regarding campaign execution

• Develop expertise in planning tools such as Ads manager, reach planner. Etc to monitor and evaluate campaign performance.