- Ensure all sales targets both short term and long term for the area/location are met.

- Supervise SSFL DC/Stockiest various routes through route visits targets and ensure that each sales representative compliance with the SSFL execution standards as well as the proper way of achieving the targets.

- Leading and developing sales team.

- Leading sales productivity.

- Achieve and exceed sales fundamentals and volume targets by implementing company plans.

- Update database to measure area’s performance against key business objectives.

- Use this data to analyse the business and develop future action plans.

- Work on volume forecasting for his areas and channels.

- Work with Stockiest to improve customer service and execution efficiency.

- Supervise field sales teams for location in accordance with sales plans to achieve/exceed objectives in terms of execution, gross and net revenues, market share and people development targets

- Very Good English and Arabic language skills