- Respond to customer inquiries and complaints

- Direct and supervise employees engaged in sales, taking inventory, reconciling cash receipts, or in performing services for customers

- Monitor sales activities to ensure that customers receive satisfactory service and quality goods

- Inventory stock and reorder when necessary

- Instruct staff on how to handle difficult or complicated sales

- Meet the sales target and the financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances and initiating corrective actions

- Confer with company officials to develop methods and procedures to increase sales, expand markets and promote business

- Resolve customer complaints regarding services, products, or personnel

- Provide staff with assistance in performing difficult or complicated duties

- Monitor sales staff performance to ensure that goals are met

- Formulate pricing policies on merchandise according to profitability requirements