Maximizes the marketing potential for assigned products by achieving sales & market share objectives through effective marketing, operational planning implementation and management of resources.
Develops annual marketing plan based on identified critical success factors (CSF) that outlines key activities and marketing programs to address the CSFs and implements approved strategies through Sales team within agreed budget for his assigned product-lines.
Drive portfolio management activities while always aiming at optimizing the return on current and future assets
Arrange innovative marketing mix for his assigned product
Plan & coordinate all activities pertaining to launch of new products and Continue close follow-up on post launch performance and activities.
Keep himself and sales team up to date on medical knowledge and product knowledge as related to the therapeutic area and competition.
Control / Ensure the profitability of his Product Lines